“WE ARE GUARDIANS OF THINGS, NOT OWNERS”
Somers, 2013
D – RAÍZ
D-RAÍZ is a sustainable accessories fashion brand from Galicia that aims to revalue local handcrafting made with passion and care. Furthermore, D-RAÍZ is a tool to express an identity, for binding and communicating with others.
A creative process that involves design, art cinema, theatre, music, philosophy…
Our DNA is formed of a polished aesthetic, design and quality materials. Timeless designs in limited editions. Under the sustainable production philosophy.
Mission
Develop an activity that satisfies our basic needs and encourage our personal fulfilment.
Satisfy women who believe in the power of slowing down in life, who understand that producing high quality goods requires time, (SLOW FASHION concept).
Encourage a circular economy and fair trade in the fashion industry.
Contribute to the development of the textile industry from a sustainable approach.
Vission
Become a role model brand in the sustainable fashion industry.
Contribute to a change in the business model from the “fast fashion” one, which does not favour the industry, to a more ethic, diverse and creative model.
Offer sustainable fashion accessories designed to last in time (NO SEASON concept), handcrafted with organic or natural materials.
Values
We believe in commitment, respect and honesty.
Our theme is to live with less but with more quality, without wasting resources, with responsibility and freedom.
We believe that true luxury includes both social and environmental responsibility, without compromising style.
What they say about us
It was totally unexpected, but that friends reunion in Porto, sometime in July, lighted the wick. Following their natural curiosity they had joined a handmade fabric printing course, without any particular objective, just for the need of improving, of satisfying their curiosity, of opening paths…
Those days, the fickle dwarf that used to play with them woke up, demanding food. They needed a rucksack, and they needed it at then, it was a question of life or death. Of course, it had to be very special: the shape, the fabric, the size, and the utility. It had to fit together to the back like a particular shell that worked like a small resource centre for a number of situations.
They both knew, from experience, that this type of needs could not be left unattended, so they located all the establishments in town until they realized, without exchanging words, that, as in many other occasions, what they were looking for did not exist beyond the limits of their imagination. They had come up with an idea that they owned and they were not giving up.
Back home they designed and handmade the rucksack and they loved the outcome. This first act of shared creativity opened the door to many others. They organised and trained themselves during the autumn, until they felt capable of expressing their ideas into the project that we they are now presenting.
And this is how D-RAÍZ was born. They are Pilar and Felicidad. Look out for the meaning of their names;
Felicidad: state of positive mood that invites us to discover, act, decide, grow…
Pilar: base, element for a foundation. It is inserted into the ground, like the roots. Chemistry, fate or luck?
It is clear that they complement each other and that they are here to stay and to continue to offer us beautiful and useful things, made with judgement, ingenuity, but above all, with heart. Throughout our lives there are infinite changes in our tastes, trends, attitudes, but there is always that one special curiosity that never leaves us and that shows its face even if mildly named. When we are able to open the door to that energy and give it shape through a project we feel satisfied.
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